Refocusing on our purpose
Right, so when I initially set up this website I wanted to focus on the environmental aspects of the trip. The eco-friendly establishments, organisation and buildings that we encounter. Admittedly, I’ve gotten a bit distracted by the cycling, the challenges and the amazing Canadian scenery and of course the people, that I’ve pretty much failed at doing this so far! That was until I rediscovered my inspiration when I came across the Patagonia store in Halifax!
A bit about Patagonia
I have loved Patagonia since my uni days. Not just because I have a soft spot for the place, Patagonia in South America, but because of the company’s values and their ethics. Patagonia is probably the most well-known and most successful company that has embraced sustainable and environmentally friendly practices. Patagonia is what most other eco-minded companies strive towards. Their values and achievements are something that other companies can learn from – no matter what the industry.
Their mission is: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
The Patagonia Store in Halifax
Unfortunately, Perth doesn’t have a Patagonia store, and until now I have NEVER stepped foot into a Patagonia store. So you can image my excitement when I, by chance came across the Patagonia store in Halifax (conveniently located next to Alexander Keith’s Brewery – like I said complete chance I found the store). Before I knew it I had arranged a meeting with someone at the store whom passionately told me everything I needed to know about the building, the company and their values.
The Patagonia store in Halifax has been around for 6 years. What I didn’t know about Patagonia is that the company will only open a store in a pre-existing building, which can be transformed into an energy efficient and eco-friendly building. This demonstrates their commitment to their mission of “causing no unnecessary harm” as building a completely new building will involve far more energy and resources, as well as the potential of habitat loss and pollution.
The building that houses the Patagonia store in Halifax is over 200 years old and was originally apart of the old Halifax docks. The wood used for the floor panels and some store shelving is from an old aircraft hanger in the Annapolis Valley of Nova Scotia. The only virgin wood used is from bamboo. This is used to make the clothes hangers and some of the other shelving. Bamboo is a more eco-friendly product. It grows quick (quick to produce and harvest), requires less land and minimises rainforest and habitat destruction.
The building also has 5 solar panels on the roof that power the store’s lighting. Any power drawn from the grid (such as the power to run the store computer) is offset through Bullfrog Power.
What else is Patagonia doing?
On top of ensuring each store has the most eco-friendly store possible, the company has remained completely privately owned! Why? Because that’s the only way the family can ensure Patagonia maintains its mission.
They also promote “Worn Wear” and everlasting clothing and products. The company founder, Yvon Chouinard, openly says, it’s better to buy old, second hand clothes than to buy new; and that’s it’s better to repair your worn clothes than constantly replacing them. This reduces the amount of clothes ending up in landfill.
Most people that know me would likely know that I’m not a big fan of shopping, materialism or consumerism. So you can image how impressed I was when the shop assistant in the Patagonia store in Hailfax told me that last year for Black Friday the company decided to give 100% of sales (not just profits) to grassroots environmental organisations. $10 million+ dollar donation was the results! It’s totally crazy, unheard of and just outright amazing!
All these things I’ve mentioned goes completely against the supply and demand economics of owning a clothing/ retail company. A company that in theory should rely on customers having to return, time and time again to replace their products and buy the latest version. However, Yvon and Patagonia has proved that despite this, it’s possible to have a success business.
Patagonia products reflect the actual cost of the product, which means consumers pay a premium compared to the “fast fashion products. My concern would be whether there are enough people in the world that demand clothes that are completely traceable, humanely sourced and environmental friendly. Whether people want to pay that extra money to ensure their clothes have a minimal negative impact on the world. And, whether providing ‘ever-lasting’ clothes and products will limit your repeat customers and business. In other words: is it sustainable from a business prospective?
Patagonia is a billion dollar company and is expanding. This shows that there is a demand and the demand is growing. I also learnt that a younger demographic of customers were moving in, and Patagonia were now seeing customers in their teens shopping at the store. It’s proof to me that the world is moving in a positive way – even though at times it doesn’t seem like it. The establishment and success of Patagonia definitely fills me with happy, hope and inspiration!
I haven’t talked too much about Patagonia as a company. If you want to find out more check out some of these resources.
Interesting facts about reclaimed cotton and other materials. After witnessing first hand the forced labour on cotton farms in Uzbekistan, and knowing about the insane amount of clothes that end up in landfill, I’m definitely interested in find out more about the reclaimed cotton industry (and other similar industries).
A book written by Yvon Chouinard about the creation of one of the most respected environmentally friendly businesses in the world. Now on my booklist for when I start cycling again.
Other cools resources:
It’s all about repairing clothes instead of throwing them away. Worn wear focuses on the stories your clothes tell and the connections we make with our clothes. I love their instagram. Lots of different people with ripped clothes that have been patched up! I recently added my hat to the list – 13 years and still going strong!
Pick a Patagonia product. Take the item code from the tag and input it into the website. Information about the supply chain of that product, including information on the factories involved, the location etc will pop up.
You can also check out some of our other ecodiscoveries – The Greenhouse, Perth and Durgas Den, Jamaica!
- Patagonia and/or the Patagonia Store in Halifax has not sponsored us or provided any gear for our trip. All opinions are purely of our own, as nature lovers, environmentalists and as future business owners.